is KB Kookmin Bank's CSR project started in 2019 to support business capability enhancement of social innovation startups. In Season 2, 16 startups pursuing social value (3+ years old) were selected for 10 weeks of financial education and Kookmin Bank expert mentoring. Underdogs participated with online/offline startup education planning and operations.Among 16 participating teams, 'El Ground' bringing harvest joy to farmers through online distribution innovation, 'Dana Green' developing methods to replace animal testing, and 'Dajeong Market' making eco-friendly ugly produce pet snacks were selected as outstanding teams.