Our Story
Insights from 20,000+ Entrepreneurs:
The Power of 'Execution'
What is truly essential for entrepreneurs who build something out of uncertainty? After meeting over 20,000 founders, our insight is clear: the answer is 'Execution.' Ultimately, Underdogs and the entrepreneurs we nurture are all 'Act-preneurs'—visionaries who create their own paths through action.
*(Underdog: A challenger expected to lose, yet possessing the power to defy the odds.)
Startups are the world’s 'underdogs,' creating something from a mere 1% possibility. We believe in the power of entrepreneurs who challenge existing systems. Underdogs is the authentic partner dedicated to turning that 1% chance into a 100% reality.
Underdogs stands by entrepreneurs from day one, helping them shape the future. By providing new opportunities and execution-focused education, we empower founders to realize their values and drive sustainable growth.
The Underdogs team upholds the following four core values in every interaction—with entrepreneurs, partners, our community, and ourselves.
From the uncertainty of the first step, we think and solve problems together. We are building the largest global community of entrepreneurs—a powerful network that provides both support and inspiration to one another.
We see infinite potential where others see the risk of failure in the unknown. With a fresh perspective, Underdogs redefines problems alongside entrepreneurs to discover truly innovative solutions.
We craft differentiated content rooted in the real-world experiences of serial entrepreneurs. By delivering these insights in ways optimized for founders, we drive the highest possible performance and results.
We think creatively and break conventional molds, but we never forget the responsibility that comes with freedom. Based on firm principles and commitments, we consistently prove our value through accountable outcomes.
Driven by a philosophy rooted in real-world entrepreneurial experience, Underdogs delivers founder-centric education to achieve both business excellence and social impact alongside entrepreneurs.
Speed
Speed of Execution
= Speed of Decision × Speed of Communication
Results-Oriented
Good intentions are not enough. Only after achieving tangible results will the world truly listen to our intent.
Creativity
One who wastes their own time cannot lead others. Expecting superior results while doing exactly what everyone else does is nothing but self-deception.
Initiative
You know nothing until you try. True competence lies in failing fast and at a low cost.
Accountability
Setting and meeting deadlines is the foundation of work and the ultimate measure of skill.
Decisiveness
A one-hour delay in my decision costs my colleagues ten hours of overtime. Start with small decisions, backed by self-conviction and resolve.
Drive
The secret to always making the right decision is executing relentlessly until that decision becomes right.
Customer Insight
There are no bad customers. Create something you would buy yourself, and you will move the hearts of your customers.
Ownership
If a lack of structure is the problem, build it for your team. True leadership belongs to those who create the system.
Insight
The secret to always winning is to design a winning game before you even start.
Speed
Speed of Execution
= Speed of Decision × Speed of Communication
Results-Oriented
Good intentions are not enough. Only after achieving tangible results will the world truly listen to our intent.
Creativity
One who wastes their own time cannot lead others. Expecting superior results while doing exactly what everyone else does is nothing but self-deception.
Initiative
You know nothing until you try. True competence lies in failing fast and at a low cost.
Accountability
Setting and meeting deadlines is the foundation of work and the ultimate measure of skill.
Decisiveness
A one-hour delay in my decision costs my colleagues ten hours of overtime. Start with small decisions, backed by self-conviction and resolve.
Drive
The secret to always making the right decision is executing relentlessly until that decision becomes right.
Customer Insight
There are no bad customers. Create something you would buy yourself, and you will move the hearts of your customers.
Ownership
If a lack of structure is the problem, build it for your team. True leadership belongs to those who create the system.
Insight
The secret to always winning is to design a winning game before you even start.
Major Milestones
Corporate Inquiries
02-6384-3222
Entrepreneurship Education
02-3675-6422
MICE 070-4414-5959
contact@udimpact.ai
88-1, Donhwamun-ro, Jongno-gu, Seoul, Republic of Korea
Business Registration Number : 693-88-00061
CEO : Jungheon Kim
