is a startup support program that Hyundai Card has been running since 2015, providing consulting on the entire startup process for employees who wish to start businesses after retirement. It supports foundational capability building education needed for startup, including solution development from an entrepreneur's perspective and business item identification.Underdogs induces the discovery of new business opportunities based on startup trends through practical-focused lectures by current and former entrepreneurs, and provides support to derive startup insights based on actual startup cases.