is KB Kookmin Bank's CSR project started in 2019 to support the business capability enhancement of social innovation startups. In Season 3, 15 startups pursuing social value (3+ years old) were selected for 10 weeks of financial and management practice education and 1:1 customized consulting and KB Kookmin Bank expert mentoring. Underdogs participated with online/offline startup education planning and operations.Among the 15 participating teams, 'Madeleine Memory Inc.' operating a secondhand market solution for fashion brands, 'Kids Lab Inc.' operating a kids class platform, and 'Feelthefilm Inc.' distributing filmed performing arts online were selected as outstanding teams.