Press

What are the conditions for starting a business? It's commonly believed that you need a brilliant idea, thorough preparation, and sufficient funding to start a business. Is that really the case? Many global corporations started in the founder's garage without employees or an office. Apple, Amazon, and Google all started that way. Many people dream of starting a business, but one of the most common reasons for giving up on entrepreneurship is wasting time, energy, and money while "preparing thoroughly." While preparation is certainly important, if the period is too long, you may miss the crucial timing. In this rapidly changing era, even a moment of hesitation can result in major failure. Moreover, the longer the preparation period, the less strength remains to get back up if the entrepreneurial results are poor. 'Underdogs,' which has trained and helped 20,000 entrepreneurs over 10 years, provides an answer: "execution." He says, "People who succeeded from startup to commercialization never stopped executing." Execution and improvement are the only way to survive in this rapidly changing era. However, execution without specific goals and direction is meaningless. 《Act Pruner》 shows entrepreneurs why execution is important, the five competencies an 'act pruner'—an entrepreneur who executes—must have, how to execute "properly," and case analysis of entrepreneurs who achieved outstanding results through execution. It presents the survival strategy for entrepreneurs needed in today's era. "The only answer is execution. Execute quickly, fail quickly, improve quickly, and execute again quickly. Only then is startup, growth, and success possible," argues Underdogs. In other words, the repetition of execution, improvement, and re-execution is the path that most increases an entrepreneur's chances of success today. If you're hesitating before starting a business, you can glimpse the secrets of executing entrepreneurs through 《Act Pruner》. Source: TopClass (http://topclass.chosun.com)