Press

Despite many companies' deteriorating business performance due to COVID-19 over the past three years, the trend of distributing economic value to society is increasing. In particular, as the MZ generation, which has emerged as a key pillar of the consumer market, pursues 'ethical consumption' that emphasizes ethical values, companies' ESG (Environment, Social, Governance) management directions are becoming more firmly established. Accordingly, this article introduces the activities of companies that are interested in various social issues and are extending helping hands in various ways to fulfill their social responsibilities as members of society. Hyundai Motor Company produced a mobile library vehicle 'LAMPU Car' filled with books and hope in partnership with NGO GoodNeighbors earlier this year. According to a literacy survey conducted at the University of Connecticut in the United States in 2016, Indonesia ranked 60th out of 61 countries surveyed, showing low literacy levels. Since low literacy rates are an important issue that can lead to income gaps, Hyundai Motor Company and GoodNeighbors joined forces to operate three 'LAMPU Cars' to address this problem. The 'LAMPU Car' visited 18 villages and 20 elementary schools in Bojonegoro, Indonesia, meeting a total of 2,942 children. Composed of books in various categories tailored to children's level, a total of 8,288 books were loaned, and in addition to reading, play activities such as board games were provided to offer enjoyable experiences. Hyundai Motor Company continues to exert positive influence by supporting scholarships and donated goods for vulnerable children through cooperation between local factory management and labor unions with GoodNeighbors. Cartier has been conducting the 'Cartier Women's Initiative' as part of its social contribution program for over 15 years since 2006, continuously encouraging female entrepreneurs to realize their potential. Cartier supports financial, social, and human resources generously, aiming for early-stage female entrepreneurs participating in this program to strengthen their leadership skills while growing their businesses pursuing the UN's Sustainable Development Goals. In this context, Cartier will showcase the 'Women's Pavilion' in collaboration with Expo 2020 Dubai. The 'Women's Pavilion' is the first single pavilion in World Expo history dedicated to the theme of women's achievements and empowerment. Through five exhibition halls, it aims to examine the impact and contribution women have on society and to re-examine the achievements of women who have created history in various fields. Expo 2020 Dubai and Cartier aim to provide new perspectives on women's empowerment and gender equality through this pavilion and create a platform for dialogue on this topic. Meanwhile, 'UnderWoman,' a women's entrepreneurship education program from entrepreneurship education company UnderDogs, joined hands with the Cartier Women's Initiative this year. The 'UnderWoman Impact Community,' which expands benefits further, provides free online conferences and community programs that offer professional information on women's entrepreneurship, as well as online educational platforms for capacity building, taking responsibility for participants' entrepreneurship education.