Press

Global comprehensive brand agency BAT announced on the 27th that it signed a strategic memorandum of understanding (MOU) with UD IMPACT, an ESG solution company based on impact, on the 10th to support small business owners' digital transformation and ESG implementation. Through this agreement, the two companies will collaborate in various fields including ▲branding and marketing competency enhancement education and practical consulting for small business owners ▲support for AI-based AX (AI Transformation) implementation ▲joint development of digital marketing content and performance strategies. They plan to launch ESG-based support programs that can be implemented in the field in earnest. UD IMPACT is an ESG solution company that started from "Underdogs," a startup education specialist, and expanded its business to include ESG strategy consulting, impact measurement, and AI-based educational services. To date, it has trained over 20,000 entrepreneurs and recently declared its transition into a global ESG solution company, pursuing overseas expansion into Japan and India, as well as IPO preparation. BAT is a comprehensive brand agency established in 2016, with approximately 180 advertising and branding experts providing comprehensive services ranging from brand strategy, identity design, campaigns, to performance marketing. With this agreement as an opportunity, the two companies plan to provide customized solutions to small business owners facing digital gaps and jointly build a practical implementation foundation for sustainable brand growth. In particular, they plan to strengthen their partnership by connecting ESG and brand strategy, and ensuring that education and implementation are not one-time occurrences. BAT CEO Park Jun-kyu said, "Small business owners' brands are not just simple businesses but important platforms connecting communities and society," and added, "Through this collaboration, we will continue to provide substantial support so that small but solid brands working hard in the field can make better leaps forward."