2022-10-19
|
Magazine Hankyung
Underdogs, a startup education specialist company, will hold a 'TikTok Beginner Class' with TikTok on Friday, October 28th from 11 AM to 12 PM. The class aims to support the creation of new business opportunities using short-form content, which is the most popular segment in the digital advertising market. The 'TikTok Beginner Class' is designed for entrepreneurs and SMBs (Small Medium Businesses) and focuses on marketing education using short-form content (under 10 minutes) that has been gaining popularity recently. The program will be conducted jointly by TikTok, a representative short-form platform, and Underdogs, a leader in startup education. Short-form marketing has recently become one of the most popular marketing methods in the digital advertising market. It is gaining popularity among startups and growing SMBs due to lower advertising costs and the ability to authentically and creatively showcase each business's identity. TikTok ads feature diverse personal content rather than professionally produced advertisements. The TikTok Beginner Class consists of: 'How to Protect Your Brand' (essential knowledge for small business owners and aspiring entrepreneurs before advertising), 'Digital Marketing Trends and TikTok Advertising Strategy', and a Q&A session. The program also covers intellectual property rights and trademark protection. Early applicants will receive a specialized guide for short-form digital advertising production. All participants will receive TikTok advertising credits and one-on-one consulting. Additionally, three randomly selected participants will receive one-on-one business coaching from Underdogs. This class follows the September session on 'Customer Persona Development.' Future sessions in November and December will cover 'Customer Validation - Identifying What Your Customers Really Want (MVP)' and 'Understanding Government Support Programs for Advertising Funds.' Underdogs CEO Jo Sang-rae stated, 'Entrepreneurs and small business owners are destined to pursue growth in any environment for survival. The competitiveness lies in efficiently utilizing time and resources to discover new users and market opportunities, and we will continue creating various opportunities to strengthen competitiveness.' For registration and more information about the TikTok Beginner Class, visit the Underdogs website.
Corporate Inquiries
02-6384-3222
Entrepreneurship Education
02-3675-6422
MICE 070-4414-5959
contact@udimpact.ai
88-1, Donhwamun-ro, Jongno-gu,
Seoul, Republic of Korea
Business Registration Number :
693-88-00061
CEO : Jungheon Kim
